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Kellogg Co. said on Thursday that it would change the way it markets food to children and only promote products that meet certain nutritional standards for sugar, fat and sodium, fending off threatened litigation.

In conjunction with the new guidelines, the Center for Science in the Public Interest (CSPI) and Campaign for Commercial-Free Childhood (CCFC) said they would not proceed with a threatened lawsuit against the company.

The largest U.S. cereal maker said that products advertised on media for which half the audience is under 12 years old would have 200 or less calories per serving, less than two grams of saturated fat, no more than 230 milligrams of sodium and 12 grams of sugar.

Products that do not meet the criteria will either be reformulated or will no longer be marketed to children under 12 by the end of 2008, the company said.

In January 2006, amid concern over increasing childhood obesity, CSPI, CCFC and two Massachusetts parents announced their intent to sue Kellogg and Viacom Inc., parent company of the Nickelodeon children's television network, over advertising aimed at children.

"We're pleased that we were able to work collaboratively with Kellogg and that litigation proved not to be necessary," said CSPI Litigation Director Steve Gardner.

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